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Digital Marketing Specialist - Dublin

Ref: 154 Date Posted: Wednesday 08 Mar 2023

Digital Marketing Specialist | Dublin OR Galway      €50-60k

The successful candidate will be responsible for designing and implementing the client’s digital strategy. Creating high-quality impactful content and effectively managing multiple social platforms and associated analytics. The Digital Marketing Specialist is also responsible for website management and PR/advertising, amongst other activities. This will be a challenging role, so the successful candidate will need to be comfortable working at pace.

Key Responsibilities

  • Design and implement digital marketing strategies.
  • Carry out benchmarking and trend analysis to optimise content and social media strategy
  • Develop/publish original, high-quality, tailored content on social platforms, company website, intranet.
  • Manage content calendar on social platforms
  • Execute campaigns across multiple platforms, including sponsored campaigns
  • Conduct social media audits, manage social communities; track/review comments and other engagement.
  • Analyse digital data, prepare performance and analytics reports with insights and recommendations.
  • Maintain company profile on social platforms, website, company brochures and presentations.
  • Produce website keywork research / SEO analytics reports; optimise website experience.
  • Extract content from the business – employee stories, project updates, CSR initiatives.
  • Manage PR / advertising calendar – visual content creation and copy writing.
  • Optimise internal digital communication platforms across the business (offices, sites, digital platforms).
  • Create video content and coordinate the production process.
  • Support the team with event organisation and execution
  • Collaborate with the manager and the rest of the marketing team on content development and integration into the overall marketing strategy.

Key Requirements

  • 3-5 years’ experience in digital marketing role (preferably B2B).
  • Understanding of social media platforms and best practices
  • Excellent digital skills across various platforms – content creation, management, digital analytics, insights and recommendations.
  • Experience in developing and executing creative campaigns, including sponsored social media campaigns (e.g. Google Ads, LinkedIn Sponsored Campaigns, Facebook Ads).
  • Experience with video and photo editing software (Adobe Design Suite and Microsoft Office Suite).
  • Experience with social content management systems, WordPress AND SEO management


To find out more about this role please contact

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