Content Marketing Manager | Wexford €35-45k
Our client is looking for a Content Marketing Manager to join their team. As a Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives. You will take the lead creating, implementing and co- ordination of our company’s digital experience, transforming the digital presence of a leading construction company.
If you love creating high-quality and engaging content and drive business success with it, this is a great role to make a big impact.
Key Responsibilities
- Develop and integrate digital B2B activities across our website, social media accounts.
- Create engaging and relevant digital content to support marketing strategies, manage all content with a core focus on Brand Development SEO optimisation
- Providing offline/conventional marketing support for the production of marketing assets, brochures, presentations and other material.
- Ensuring maximum consistency of tone and branding identity via online and offline channels.
- Research to gain an in-depth understanding of all clients Personas
- Research on the topic trends and consumer’s thoughts
- Craft out content pillars and sub-pillars
- Plan on the editorial calendar and proposition of content
- Oversee the writing tone and style guide for all content
- Develop content governance guidelines and ensure they are met
- Conduct content audit on a periodical basis
- Track and measure content engagement
- Ensure that the content strategy achieves the business objectives
- Analysis of web traffic metrics and optimization of content
Key Requirements
- BA/BS degree or equivalent working experience
- 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Power Point, LinkedIn, Twitter, etc.)
- Past experience building audiences either online or offline
- In-depth knowledge of CMS software
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
- Project Management skills
To find out more about this role please contact barry@inform3.com
INFORM3 Recruitment is an equal opportunities employer. By applying to this position, you accept the terms of our privacy policy which you can find on our website.